August 1 is a special day. Not only does it mark two weeks before my birthday (you have started shopping, I hope), but it is also IPA Day.
Founded in 2011, IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers and brewers worldwide, using social media as the common arena for connecting the conversation.
IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.
– Ashley Routson aka The Beer Wench