So… uh… yeah. Thanks to everyone – and I literally mean everyone – for reading that crazy-ass rant about Sam Adams and hipsters. Usually when I start ranting and raving like that it’s while I’m being escorted out of a place by the neck, and most people pay me no mind. But apparently I hit home with a lot of folks. Next time I wrote something that goes viral, I’ll try to do it while not hopped-up on pre-workout. That shit’s for lifting weights not pounding keys.
Anyway, I felt that I should clear up a few things that may or may not have gotten lost or misconstrued or mis-communicated (by me) in that rant. I write this blog for fun, and mostly just for myself and what I thought was a very small group of people who would read it. In the case of yesterday’s post, I wrote it stream-of-consciousness, unedited, in fifteen or so minutes while on my way out the door. So consider this a mini-addendum, which #1 being the primary point:
- I am NOT a beer industry person. I would like to be some day, but I’d think most places would frown on hiring a raving lunatic. I have a handful of friends and acquaintances in the industry and they are very good to me (some even shared my rant), and knowing them has really improved my beer education. Though, if I came across as a know-it-all that wasn’t my intent. I certainly do not know it all. One of the things I don’t know, for example, is how wholesale/distribution pricing works in practice. That “$3” figure I threw out was hyperbole/out of my ass. It was an off-the-cuff “I’ve paid $4 for a pint of Sam and $7 for a pint of XYZ craft, so $3 seems reasonable” thought. I’ve been told it was way off. The actual dollar amounts, however, aren’t really what my point was. I was saying that to declare Sam Adams’ Boston Lager a “mediocre” product is disingenuous. I don’t believe any of the establishments mentioned need to sell it; I have no problem with any of them leaving Sam off their draft/bottle lists. My issue is to claim that they’re doing it for any reason other than “I can make more money by selling something else” should be treated with the same skepticism as you treat the “The End is Nigh” guy outside of Fenway. Craft beer bars know their clientele far better than some guy on the Internet, and they know what their customers will and will not buy. However, that doesn’t mean because they don’t serve something that thing is somehow “mediocre.” Just because it doesn’t sell well in a bar that caters to the “new and shiny” Millennial/hipster (more about which in a second) crowd, does not make it mediocre. This was my major point.
- I am also NOT defending Jim Koch’s behavior. If the events at Row 34 went down as Andy Crouch described – and I have no reason to believe otherwise – than that was a dick move by Koch, it was reprehensible, and he should offer an apology to the bar staff he berated and to Row 34’s owner. I still maintain the owner should’ve stepped in to defend his staff, but that’s neither here nor there.
- I’ve been told my tone was too aggressive. Fuck you. Oh okay, yeah sure, I was a little pissed off. I’m not paid to write this blog, and as you can tell by “.wordpress.com” in the URL, it isn’t monetized either. I mostly use it as my personal vent, and share it with my social media contacts because some folks enjoy reading it. I didn’t expect this much attention, and if I did I may have A. proof-read, and B. taken a more level-headed approach. Also, I’m a diet so I’m grumpy. But, meh, it’s still my personal blog and I didn’t make you read it. If you want level-headed, fact-checked, and (mostly) typo-free there are plenty of other websites that can accommodate you. If you think these are all a bunch of excuses: screw.
- My post-script attack on Tony Magee. Probably not cool to attack the character of a guy I’ve never met, so if Tony read it and it hurt his feelings, I apologize. If someone else got butt-hurt about it, I don’t really care. Lagunitas makes some good beers (and some great ones), but from what I’ve read and heard from Magee I find him to be a hypocrite. If he’s interested in smoking the peace pipe and proving me wrong, I’m certainly game. Everyone else, I refer you to the part about me not caring.
- What is a hipster?/Aren’t you a hipster?/Am I a hipster because I do/don’t like XYZ?: go pound sand.
- Commenting — I have a comment filter on that’s designed to keep out spam; but it also holds any first-time comments for moderation. I’ve been blanket-approving them and responding to them as I can. I’m going to try to respond to as many of them as I can, but if you’re gonna pick a fight or be a dick I’m not going to bother with you. I’ll still approve your comment, because apparently I asked for all this attention and America and it’d be hypocritical of me to post some raving rant on the Internet and deny you a raving response. I think. I don’t know. Not even entirely sure I care…
If I pissed you off in some other way, you can feel free to leave a comment. It’ll probably say awaiting moderation (like I noted above), but I generally just approve anything that isn’t appallingly racist/sexist/homophobic/pro-New York.
In all sincerity, though: thank you all for reading. It’s been a little overwhelming, but mostly positive and I appreciate it.
This article from MarketWatch was sent to me today: “Why these craft beer pioneers hate snobs.” I haven’t had the chance to read it yet, as I’m a slow reader, but it was pointed out to me by a number of folks, so I’m gonna go head and judge a book by its cover and assume it’s at least tangential to the topic at hand. MarketWatch is one of them sites that has editors and fact-checkers and shit.